Yeah, yeah, yeah… but do we really NEED mobile marketing?

July 22, 2009 by Andrew Cardoza
Filed under WHY MOBILE ?

I admit this is a somewhat strange headline, so you probably already guessed it. I obviously don’t agree with the statement and primarily wanted to catch your attention.

When consulting clients I am always cautioned by my partners not to be too gregarious in my presentation of what is possible and meet them where they are. That is all nice and well if you want to walk together successfully, both partners keeping up the same pace and all, but here, today I am going to be even more over the top than usual. And I will give you plenty to back up why I say what I say.

Running an SMS campaign simply to create a database of worthless cell phone numbers is like heading down to the 6+ star French restaurant and then ordering German bockwurst with sauerkraut and a beer, while paying for the five-course Michelin meal and three bottles of Moet anyway.

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