Mobile - the 4th screen

October 14, 2008 by Andrew Cardoza  
Filed under VIDEOS, WHY MOBILE ?

Whether you call it the 7th mass media - or the 4th screen - one thing is for sure mobile is BIG.  This video clips tells of the human emotional journey over the last century. Companies like Nokia and Apple with their iPhone firmly shows that these companies continue see the huge potential lying undiscovered.

Investments into the mobile platform has been huge. Do anyone know the global total value of the following:

  1. Investment from Phone Manufacturers - it is huge
  2. Investment of cellular operators deploying the networks are huge. Close to 80% of the world’s population is covered by GSM cellular networks. From licensing fees, installation and deployement of these networks.
  3. Investment in upgrading and maintaining these networks.
  4. Return on Investment (ROI) from VOICE and MESSAGING revenues for networks are astounding.
  5. On average how many netwok operators are per country. In a country like South Africa we have 3 (4) cellular networks. In India they have 14 networks ?

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